Sky Not Acquiring 15k 3D Televisions from LG

There have been reports emerging recently that say Sky is buying 15,000 3D televisions from LG Electronics, the Korean manufacturer. However, contrary to their original statement earlier this week, the manufacturer is saying that these reports aren’t true.

On Tuesday, LG issued a press release saying that Sky had purchased 15,000 3D televisions, which would have been the largest 3D TV deal. However, in a statement from a company spokesman on Wednesday, the Korean electronics manufacturer said that, although they are supporting the new 3D channel to be launched from the broadcaster, this statement isn’t totally accurate.

The spokesman continued that Sky is only helping to support its commercial customers in buying televisions direct from a UK 3rd-party. This is a great opportunity for both Sky and LG to bring ground-breaking technology to the public, he added, as well as a huge step forward in the manufacturer’s desire to showcase the newest television technology available.

So although Sky isn’t buying the 3D televisions, LG will still be selling a lot of them. The televisions are being bought directly by the pubs and clubs, not by the broadcaster like first thought. Sky is only encouraging the sales, for which the pubs and clubs will get a discount.

Sky is planning to launch the 3D channel, which is the first in Europe, next month in pubs and clubs, following a trial in pubs in January. Then in the spring they are planning to launch the service to their top tier (Sky+HD) TV customers, bringing them Premier League matches in 3D, as well as other content.