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Poppy appeal sets record sum target

October 27, 2011

The Royal British Legion launched its 2011 UK Poppy appeal today, which has the intention of raising £40m to aid past and present representatives of British Armed Forces.

The slogan for this year will be “shoulder to shoulder with all who serve”, as officially unveiled at a special London event. It is hoped that last year’s efforts, which in total raised £36m, will be surpassed.

Additionally, there is an online campaign and a single recorded by the Bee Gees’ Robin Gibb and The Soldiers - three serving personnel namely Sergeant Major Gary Chilton, Lance Corporal Ryan Idz, and Staff Sergeant Richie Maddocks. Each one of them was in attendance at the launch event, as were celebrities from the world of entertainment.

Each year, the Poppy appeal distributes around 45m poppies, at least 100,000 wreaths, and 750,000 Little Remembrance crosses. All items are manufactured at the Legion’s sole poppy factory located in Richmond, south west London.

The Legion, which is now in its 90th year, also unveiled a fresh social media campaign aiming to capture public support and reinforced encouragement for British Armed Forces. Any member of the public is able to attach a poppy to a unique online photograph and place it alongside the thousands of other ones that will be displayed on an interactive wall.

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